◆ PRESS KIT — CONFIDENTIAL UNTIL PUBLICATION

Blanc
Cheque.

BLC / PRESS KIT
EDITION: 2026
CLASSIFICATION: OPEN
ENQUIRIES: hello@blanccheque.com
BANGKOK · THAILAND

◆ FOR EDITORIAL USE
▸ WHO WE ARE

A Bangkok-based holding group for brands built slowly, carefully, and with full conviction.

Blanc Cheque Co., Ltd. is a Bangkok-based holding group operating across hospitality, retail, and lifestyle. We build and back brands that approach their craft with the seriousness of people who plan to still be proud of the work in ten years.

Some of what we do, we build ourselves from the ground up. Some we build alongside operators who've spent years earning the right to open something. Either way, we do not announce until the work is ready.

We are based in Bangkok. We are curious elsewhere.

▸ BOILERPLATE COPY
50-WORD VERSION

Blanc Cheque is a Bangkok-based holding group across hospitality, retail, and lifestyle. We build and back brands that approach their craft with the seriousness of people who plan to still be proud of the work in ten years. We do not announce until it's ready. Good taste, no pressure.

150-WORD VERSION

Blanc Cheque Co., Ltd. is a Bangkok-based holding group operating across hospitality, retail, and lifestyle objects. Founded in 2023, the group builds and backs brands that prioritise craft, discretion, and longevity over speed and volume.

Some ventures are built entirely in-house; others are developed in close partnership with operators who have earned the right to open something. In either case, the standard is the same: the work must deserve its room, and it must still be good two years after opening.

Blanc Cheque is based in Bangkok and does not announce new ventures until they are ready to be seen. For enquiries: hello@blanccheque.com

▸ TAGLINE & BRAND VOICE
OFFICIAL TAGLINE
Good taste,
no pressure.
VOICE NOTES
  • A.Confident, not arrogant. Dry wit is welcome; sarcasm is not.
  • B.Short sentences. Earn the long ones.
  • C.Never use the word "concept". Never use "curated". Avoid "elevated".
  • D.Refer to the group as "Blanc Cheque" — not "Blanc Cheque Group" or "BC".
  • E.The tagline is always set as written: "Good taste, no pressure." — comma, lowercase n.
▸ BRAND COLOURS
Signal Red
#E8263A
RGB 232 / 38 / 58
CMYK 0 / 84 / 75 / 9
Cream
#F2ECE0
RGB 242 / 236 / 224
CMYK 0 / 2 / 7 / 5
Ink
#0A0908
RGB 10 / 9 / 8
CMYK 0 / 10 / 20 / 96
Primary palette is three colours. No additional brand colours are approved without sign-off. In print, Signal Red is the only colour used as an accent; Cream and Ink carry the structure.
▸ TYPOGRAPHY
DISPLAY — FRAUNCES
Good taste.
Fraunces · Light Italic · Headlines, pull quotes, display use
BODY — ARCHIVO
No pressure.
Archivo · Medium · Subheadings, navigation, UI
META — JETBRAINS MONO
BLC-001
BANGKOK · 2023
◆ OPEN
JetBrains Mono · Regular · Labels, metadata, captions
▸ LOGO USAGE
Blanc Cheque
PRIMARY — ON DARK
Blanc Cheque
PRIMARY — ON LIGHT CREAM
USAGE RULES
  • ◆Always set on a solid background — Ink, Cream, or Signal Red only.
  • ◆Minimum clear space: equal to the cap-height of the B on all sides.
  • ◆Do not alter proportions, rotate, or add drop shadows.
  • ◆Do not place on photography or textured backgrounds without approval.
  • ◆Logo files available for download below.
▸ PNG — WHITE (3000px) ▸ PNG — BLACK (3000px)
▸ PORTFOLIO — AS OF 2026
REFTYPELOCATIONSTATUSYEAR
BLC-001 RETAIL / OBJECTS BANGKOK ◆ OPEN 2023
BLC-002 F&B BANGKOK ◆ DEVELOPMENT 2025
BLC-003 — WITHHELD — — WITHHELD — ◆ DEVELOPMENT 2026
BLC-004–005 DETAILS WITHHELD PENDING ANNOUNCEMENT
▸ KEY CONTACTS
General Enquiries hello@blanccheque.com
Press & Editorial hello@blanccheque.com
Response within 5 business days. For urgent requests, please indicate in subject line.
Partnerships hello@blanccheque.com
Careers life@blanccheque.com
Studio Address 2823/3 Charoen Krung Road
Bang Kho Laem, Bangkok 10120
Thailand
Hours Monday — Friday · 10:00 — 18:00 GMT+7
Social Instagram: @blancchequeco
LinkedIn: linkedin.com/company/blancchequeco
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